Things Your REALTOR® is Qualified to do for YOU

So we have all been asked many times about what exactly we learn in the REALTOR® licensing program and how could it possibly be that detailed. I mean all you  do is fill out a couple of forms (listing, offer to purchase), right? Right??
Uhhh.... well there's a lot of stuff. So much stuff that sometimes (because it is all so ingrained into our pshche) we have trouble being able to come up with much beyond learning how to "fill out forms" when explaining what we do.
So here is a list of listing activities that "Your REALTOR®  is Qualified to do for YOU" from the Orlando Regional REALTOR® Association via my local Real Estate Board - with added Canadian content where applicable:


Pre-Listing Activities

1. Make appointment with seller for listing presentation (getting the lead to the seller is a whole 'nother article).
2. Send seller a written or email confirmation of listing appointment and call to confirm
3. Review pre-appointment questions
4. Research all comparable currently listed properties
5. Research sales activity in the area from MLS®
6. Research day-on-the-market (DOM) for similar properties, location and price
7. Review property tax roll information
8. Prepare Comparative Market Analysis (CMA) to establish fair market value
9. Research property's ownership and how it is held
10. Check municipal tax records for lot size
11. Verify the legal description from public records
12. Check planning department or municipal offices for current zoning
13. Check for land use restrictions or special zoning
14. Verify legal names in the land registry office (LTO)
15. Prepare listing presentation with researched materials
16. Drive by the property to assess the curb appeal, compare with neighbourhood (neighbourhood assessment)
17. Start formal office file on the property
18. Review all pertinent information to make sure that it is complete

Listing Appointment Presentation

19.  Explain the various agency relationships using the Working With a REALTOR® pamphlet and get acknowledgement that this has been reviewed with the seller

20.  Give the seller an overview of current market conditions and projections

21.  Review sales representative and brokerage credentials wand accomplishments

22.  Review and confirm all legal descriptions and ownership details

23.  Measure exterior and establish square footage above grade

24.  Confirm lot size from owner's survey - if no survey is available make a note on the listing

25.  note any lot line, fencing easements and variances

26.  Discuss with the seller the possibility of any seller take back (STB) and other options

27.  Review any appraisal that may have been made

28.  Present CMA to the seller including comparable sold properties, current listings and expired listings

29.  Offer pricing strategy based on experience and current market conditions

30.  Discuss the marketing plan to meet the goals of the seller

31.  Explain the advantages and power of the Multiple Listing Service

32.  Explain the use and power of web marketing, IDX and www.REALTOR.ca

33.  Explain the work both the salesperson and the brokerage do behind the scenes and availability at night and on weekends

34.  Explain the sales professional's role in taking calls and screening for qualified buyers and curiosity seekers

35.  Present and explain the strategic master marketing plan

36.  Review and explain the listing agreement and obtain the signature of the seller - give the seller(s) copies