So we have all been asked many times about what exactly we learn in the REALTOR
®
licensing program and how could it possibly be that detailed. I mean all you do is fill out a couple of forms (listing, offer to purchase), right? Right??
Uhhh.... well there's a lot of stuff. So much stuff that sometimes (because it is all so ingrained into our pshche) we have trouble being able to come up with much beyond learning how to "fill out forms" when explaining what we do.
So here is a list of listing activities that "Your REALTOR
®
is Qualified to do for YOU" from the Orlando Regional REALTOR
®
Association via my local Real Estate Board - with added Canadian content where applicable:
Pre-Listing Activities
- Make appointment with
seller for listing presentation (getting the lead to the seller is a whole
'nother article).
- Send seller a written or
email confirmation of listing appointment and call to confirm
- Review pre-appointment
questions
- Research all comparable
currently listed properties
- Research sales activity in
the area from MLS®
- Research day-on-the-market
(DOM) for similar properties, location and price
- Review property tax roll
information
- Prepare Comparative Market
Analysis (CMA) to establish fair market value
- Research property's
ownership and how it is held
- Check municipal tax records
for lot size
- Verify the legal
description from public records
- Check planning department
or municipal offices for current zoning
- Check for land use
restrictions or special zoning
- Verify legal names in the
land registry office (LTO)
- Prepare listing
presentation with researched materials
- Drive by the property to
assess the curb appeal, compare with neighbourhood (neighbourhood
assessment)
- Start formal office file on
the property
- Review all pertinent
information to make sure that it is complete
Listing Appointment Presentation
19. Explain the
various agency relationships using the Working With a REALTOR®
pamphlet and get
acknowledgement that this has been reviewed with the seller
20. Give the
seller an overview of current market conditions and projections
21. Review
sales representative and brokerage credentials wand accomplishments
22. Review and
confirm all legal descriptions and ownership details
23. Measure
exterior and establish square footage above grade
24. Confirm lot
size from owner's survey - if no survey is available make a note on the listing
25. note any
lot line, fencing easements and variances
26. Discuss
with the seller the possibility of any seller take back (STB) and other options
27. Review any
appraisal that may have been made
28. Present CMA
to the seller including comparable sold properties, current listings and
expired listings
29. Offer
pricing strategy based on experience and current market conditions
30. Discuss the
marketing plan to meet the goals of the seller
31. Explain the
advantages and power of the Multiple Listing Service
32. Explain the
use and power of web marketing, IDX and www.REALTOR.ca
33. Explain the
work both the salesperson and the brokerage do behind the scenes and
availability at night and on weekends
34. Explain the
sales professional's role in taking calls and screening for qualified buyers
and curiosity seekers
35. Present and
explain the strategic master marketing plan
36. Review and
explain the listing agreement and obtain the signature of the seller - give the
seller(s) copies